Summary
A Public Relation Manager works with words, stories and audiences — gathering material, shaping it for a medium and publishing it to deadline. In India this work sits inside the Liberal Studies stream: students usually take Any stream in Class 11–12, qualify through B.A. / B.Sc. (Hons.) Liberal Arts with a major and minor, and specialise later through work experience or a master's. The sections below set out the study route, the entrance exams, the leading institutes in India and abroad, and the day-to-day reality of the job.
Core skills
- Clear writing and editing
- Interviewing and fact-checking
- Speed under deadline
- Social and digital publishing tools
Where you can work
- Newspapers, TV channels and digital newsrooms
- Advertising, PR and content agencies
- Brand and corporate communication teams
- Independent creator and freelance work
Professional Opportunities
Newspapers, TV channels and digital newsrooms
Advertising, PR and content agencies
Brand and corporate communication teams
Independent creator and freelance work
Career Path
| Stage | What you study | Duration |
|---|---|---|
| After Class 10 | Any stream | 2 years (Class 11–12) |
| Graduation | B.A. / B.Sc. (Hons.) Liberal Arts with a major and minor | 3–4 years |
| After Graduation | Master's in the chosen major | 2 years |
| After Post-Graduation | Ph.D., professional certifications, or senior practice in the field | 3–5 years (optional) |
Important Facts
- Entry qualification: B.A. / B.Sc. (Hons.) Liberal Arts with a major and minor.
- Most institutes ask for 50–60% in the qualifying examination; reserved categories usually get a 5% relaxation.
- Admission is through the entrance exams listed below — national tests plus the state CET where applicable.
- Government and private institutes both offer this route; fee levels differ sharply between them.
- Scholarships listed on the HBK scholarships page apply to most of these programmes.
Leading Institutes in India
| # | Institute | Entrance / Category | Website |
|---|---|---|---|
| 1 | Pandit Deendayal Energy University, Gandhinagar, Gujarat | PDPU-ET | sls.pdpu.ac.in/ |
| 2 | Shiv Nadar University, Delhi, New Delhi | SNUSAT & APT | snu.edu.in/ |
| 3 | Flame University, Pune, Maharashtra | FEAT | www.flame.edu.in/ |
| 4 | KREA University, Alwarpet, Chennai, Tamil Nadu | Own Test | krea.edu.in/ |
| 5 | Symbiosis School of Liberal Arts, Pune, Maharashtra | SET | www.ssla.edu.in/ |
| 6 | Ashoka University, Sonipat, Haryana | AAT | www.ashoka.edu.in/ |
| 7 | Azim Premji University, Banglore, Karnataka | Own Test | azimpremjiuniversity.edu.in/ |
| 8 | Ahmedabad University, Ahmedabad, Gujarat | 12th base | ahduni.edu.in/ |
| 9 | Christ University, Banglore, Karnataka | CUET | christuniversity.in/ |
| 10 | MIT World Peace University, Pune, Maharashtra | Own Test | mitwpu.edu.in/ |
| 11 | Karnavati University, Ahmedabad, Gujarat | KUAT | karnavatiuniversity.edu.in/uslm/ |
| 12 | Narsee Monjee, Mumbai, Maharashtra | NPAT | liberalarts.nmims.edu/ |
| 13 | Jindal School of Liberal Arts & Humanities, Sonipat, Haryana | JSAT | jgu.edu.in/jslh/ |
| 14 | School of Liberal Arts, SRM University, Amravati, Andhra Pradesh | Own Test | srmap.edu.in/ |
| 15 | UPES, Dehradun, Uttarakhand | UPESOT/CUETUG | www.upes.ac.in/ |
| 16 | Alliance University, Bangalore, Karnataka | AUSAT | www.alliance.edu.in/ |
| 17 | IILM University, Gurugram, Haryana | CUET-UG | iilm.edu/ |
| 18 | Thapar Institute Of Engineering & Technology (TIET), Patiala, Punjab | TIET Test | tslas.thapar.edu/ |
| 19 | Ajeenkya D. Y. Patil University, Pune, Maharastra | ADYPU Test | adypu.edu.in/ |
| 20 | ERA University, Lucknow, Uttar Pradesh | Own Test | www.erauniversity.in/ |
| 21 | Bennett University, Greater Noida, Uttar Pradesh | Own Test | www.bennett.edu.in/ |
| 22 | Amity University, Mumbai, Maharashtra | CAT (Career AT) | www.amity.edu/mumbai |
| 23 | Manav Rachana International Institute Of Research and Studies, Faridabad, Haryana | MRNAT Test | manavrachna.edu.in/ |
| 24 | RV University, Bangalore, Karnataka | 12th base | rvu.edu.in/ |
| 25 | Guru Gobind Singh Indraprastha University, Delhi, New Delhi | IPU-CET, CUET-UG | www.ipu.ac.in/ |
| 26 | School of Liberal Arts & Sciences, Mody University, Sikar, Rajasthan | 12th base | www.modyuniversity.ac.in/ |
| 27 | Noida International University, Noida, Uttar Pradesh | NSAT Test | niu.edu.in/ |
| 28 | Vijaybhoomi University, Raigad, Maharashtra | VUSAT | vijaybhoomi.edu.in/ |
| 29 | Apex Proffesional University, Arunachal Pradesh | 12th base | www.apexuniversity.edu.in/ |
| 30 | Amity University, Mohali, Punjab | Own Test | amity.edu/mohali |
Institutions Abroad
| Institute | Country | Website |
|---|---|---|
| Yale University | United States | www.yale.edu/ |
| Amherst College | United States | www.amherst.edu/ |
| University College Utrecht | Netherlands | www.uu.nl/en/organisation/university-college-utrecht |
Entrance Exams
| Exam | Full name | What it admits you to | Website |
|---|---|---|---|
| AAT | Ashoka Aptitude Test | 3 Year Economics Program at Ashoka University, Sonipat | www.ashoka.edu.in |
| FEAT | FLAME Entrance Aptitude Test | 3 Year BA/BBA/B.Sc. (Hons.) Program with Liberal Arts at Flame University, Pune | www.flame.edu.in/ |
| SET-GENERAL | Symbiosis Entrance Test | 4 Year BA/B.Sc. (Hons.) with Liberal Arts Symbiosis School of Liberal Arts, Pune | www.set-test.org/ |
| PDEU-AT | PDEU- Aptitude Test | BBA, BA & B.Com (Hons.) with Diploma in Liberal Arts at Pandit Deendayal Energy University | sls.pdpu.ac.in/ |
| KUAT | Karnavati University Admission Test | 3 Year BA (Hons.) Program with Liberal Arts at Karnavati University, Ahmedabad | karnavatiuniversity.edu.in/ |
| NMIMS-NPAT | National Test For Programs After 12th | 3 Year BA (Hons.) Program with Liberal Arts at Narsee Monjee, Mumbai | nmimsnpat.in/ |
| JSAT | Jindal Scholastic Aptitude Test | 3 Year BA Liberal Arts Program at Jindal School of Liberal Arts, Sonepat | jgu.edu.in/ |
| KREA-AP | KREA Admission Process | 3 Year BA (Hons.)/B.Sc. (Hons.) with option of additional year of Advanced Study in Liberal Arts at KREA University, Sri City | krea.edu.in/ |
| CUET | Christ University Entrance Test | BA Liberal Arts Program at Bangalore Bannerghatta Road Campus | christuniversity.in/ |
| MITWPU-AS | MITWPU - Assessment Stages | BA Liberal Arts Program at MITWPU, Pune | mitwpu.edu.in/ |
| TSLAS-OT | Thapar School of Liberal Arts and Sciences-Online Test | BA, BBA, B.Sc. Liberal Arts Programs at TIET, Punjab | tslas.thapar.edu/ |
| ACET | ADYPU Common Entrance Test | BA Liberal Arts Programs at Ajeenkya DY Patil University, Pune | adypu.edu.in/ |
| VUSAT | VU Scholastic Aptitude Test | 3 year BBA Liberal Arts Programs at Vijaybhoomi University, Mumbai | vijaybhoomi.edu.in/ |
| IDSS-OEE | Online Entrance Exam | BA Liberal Arts at Interdisciplinary School of Sciences, Savitribai Phule Pune University, Pune | unipune.ac.in/ |
Work Description
- 01Track the beat, sources and trends the audience cares about.
- 02Research, interview and verify facts before anything is published.
- 03Write, edit or present the piece in the tone the platform requires.
- 04Work with designers, editors and producers to finish the story.
- 05Meet publication deadlines and follow legal and ethical norms.
Pros & Cons
Pros
- Varied work with real public influence
- Entry is skill-based; a portfolio matters more than marks
- Digital platforms have opened independent earning routes
Cons
- Irregular hours and unpredictable news cycles
- Starting salaries in media are modest
- Pressure and public criticism come with the role
Are you fit for this career?
Take the free HBK psychometric test and see how Public Relation Manager matches your interests and aptitude.
Sources
© HBK Careers. Compiled in-house from official regulators, exam bodies and institute websites. Exam and institute records on this page are the same records used across the HBK handbook and exams pages.